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Videos - The #1 Marketing Tool Most Businesses Still Ignore
Recording videos for your business can greatly enhance your marketing and sales. This blog covers the important tips.

Trevor Ambrose
Sep 82 min read


5 KEY BUSINESS LESSONS FROM HIT SHOW 'BLUEY'
Read this quick article to see how you can build your business with lessons from the hit show 'Bluey'. In the dynamic landscape of business, lessons in success can come from unexpected sources. Case in point: the global phenomenon that is 'Bluey' an Australian animated series cherished by children and adults alike. Behind its colourful...

Trevor Ambrose
Apr 24, 20242 min read


5 STRATEGIES TO INCREASE WEBSITE ENGAGEMENT
5 strategies to increase website engagement In the fast-paced digital era, having a compelling online presence is essential for businesses. Your website serves as a virtual storefront, and making it engaging can significantly impact your audience's perception and interaction. Here are five strategies tailored for business owners and web designers to enhance their website's appeal...

Trevor Ambrose
Jan 25, 20242 min read


JEFF BEZOS'S WINNING SALES STRATEGY: BUILDING CUSTOMER-CENTRICITY INTO THE DNA OF AMAZON
Jeff Bezos's Winning Sales Strategy: Building Customer-Centricity into the DNA of Amazon Jeff Bezos, the founder and former CEO of Amazon, is widely recognised as a visionary leader who revolutionised the e-commerce industry. One of the key elements that contributed to Amazon's unprecedented success is Bezos's innovative sales strategy, which prioritises customer-centricity and long-term relationships...

Trevor Ambrose
Jan 16, 20242 min read


FIVE STRATEGIES TO ELEVATE SALES PRODUCTIVITY IN YEAR-END HUSTLE
Five Strategies to Elevate Sales Productivity in Year-End Hustle As the year draws to a close, the pressure to meet and exceed sales targets intensifies. For sales professionals, these final months present a unique opportunity to showcase their prowess and finish strong. In this article, we delve into five pivotal strategies tailored specifically for sales...

Trevor Ambrose
Oct 19, 20232 min read


ZIG ZIGLAR: THE ART OF PERSUASION AND POSITIVE INFLUENCE
Zig Ziglar, the renowned sales expert, was not just a master of techniques, but also a paragon of empathy and understanding. One of his most poignant stories, known as the Shoe Store Miracle, not only showcases his remarkable sales skills but also imparts a profound lesson about the importance of connecting with your audience on...

Trevor Ambrose
Oct 4, 20232 min read


THE STEVE JOBS PRESENTATION THAT REVOLUTIONISED APPLE
Public speaking has the potential to be a game-changer in the world of sales. Few understood this better than the late Steve Jobs, co-founder of Apple Inc. His ability to captivate audiences and turn skeptics into loyal customers is a testament to the power of persuasive communication. Today, we delve into a historic presentation that...

Trevor Ambrose
Sep 13, 20232 min read


HOW TO COMMUNICATE PRICING
Customers need to know your prices. Read this quick article to learn how you can effectively communicate pricing with your target audience. Mastering the art of communicating pricing is an essential skill that can greatly influence business success and stakeholder relationships. Whether you'e a salesperson, manager, executive, CEO, or aspiring public speaker, here are five...

Trevor Ambrose
Aug 31, 20232 min read


HOW TO USE SALES INCENTIVES
In sales, it's important to keep your team motivated Read this quick article to learn how you can boost cashflow this year. In the fast-paced world of sales, where targets and quotas dictate success, the driving force behind remarkable achievements often goes beyond mere sales strategies. The engine that truly propels salespeople and executives toward...

Trevor Ambrose
Aug 24, 20233 min read


HOW TO CONNECT WITH ANYONE
No matter your industry, it's crucial to connect with anyone. Read this quick article to learn how you can do just that. In the world of sales and public speaking, the ability to connect with others is a crucial skill that can make all the difference. Whether you're aiming to close a deal or engage...

Trevor Ambrose
Aug 15, 20233 min read


HOW TO NAIL LONG-TERM BUYING CYCLES
Long-term buying requires a key selling strategy. Read this quick article to learn how you can empower your long-term buying cycle. In a world driven by changing trends and evolving markets, long-term buying cycles offer unique challenges and opportunities for sellers. Whether you're managing a business or providing services, understanding how to navigate extended purchasing...

Trevor Ambrose
Aug 10, 20232 min read


HOW TO NAIL SHORT-TERM BUYING CYCLES
Short-term buying requires a key selling strategy. Read this quick article to learn how you can empower your short-term buying cycle. In the fast-paced world of commerce, short-term buying cycles present both challenges and opportunities for sellers. Whether you're running an e-commerce business, managing a retail store, or offering services, understanding how to effectively navigate...

Trevor Ambrose
Aug 7, 20233 min read


HOW TO TELL ENGAGING STORIES
Are you struggling to keep your audience engaged? Read this quick article to learn how you can tell a story that will captivate anyone. Storytelling is a timeless art that has the power to captivate and connect with people on a deep level. Whether you're speaking in public, addressing a team, or delivering a presentation...

Trevor Ambrose
Jun 6, 20233 min read


HOW TO GENERATE LEADS
Are you stuck with old leads? Read this quick article to learn 5 strategies that will generate more leads for your business. In the world of sales, lead generation holds the key to unlocking a prosperous future. Finding potential customers and turning them into valuable leads is a crucial step in building a successful business...

Trevor Ambrose
Jun 2, 20233 min read


HOW TO USE SOCIAL PROOF
Social proof is one of the most neglected sales strategies. Read this quick article to learn how you can use social proof to boost your sales. In the fast-paced world of business, where trust and credibility play crucial roles, social proof has emerged as a game-changer for sales. With consumers increasingly relying on the opinions...

Trevor Ambrose
May 30, 20233 min read


HOW TO COLD CALL
Learn how to improve your cold calling skills and increase your chances of success with these tips and best practices. Read this quick guide if you want to find out how. Let's talk about cold calling. It's a sales technique that involves reaching out to potential customers via phone to introduce your products or services...

Trevor Ambrose
Apr 13, 20232 min read


THE TOP 5 SALES QUESTIONS
Every salesperson should know to ask clients these 5 questions. Read this quick guide if you want to find out how you can close more deals. As a salesperson, I know that asking the right questions is absolutely essential for building rapport with potential customers and truly understanding their needs. It's like a secret weapon...

Trevor Ambrose
Apr 6, 20232 min read


HOW TO HANDLE PRICE OBJECTIONS
Knowing how to effectively manage price objections is an important skill to have. Read this quick guide if you want to find out how. If you're a salesperson, you've probably faced some objections to the price of your products or services. It's common for customers to want the best deal possible, but that doesn't mean...

Trevor Ambrose
Apr 5, 20232 min read


HOW DO I GIVE AN ELEVATOR PITCH?
Knowing how to give an elevator pitch is an important skill to have. Read this quick guide if you want to find out how. An elevator pitch is a quick message that outlines the key elements of a product or service, aiming to only use the time it takes to ride an elevator. This short...

Trevor Ambrose
Mar 15, 20232 min read


HOW TO FOLLOW UP WITH A CLIENT
Following up clients is one of the most overlooked skills in sales. Read this quick guide to immediately boost your sales this year. If you’ve had any experience with sales, you’d know that following up with clients is one of the most important aspects of the role. Unfortunately, it’s one of the most neglected. There’s...

Trevor Ambrose
Mar 8, 20233 min read
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