Videos - The #1 Marketing Tool Most Businesses Still Ignore

Trevor Ambrose
Sep 8
2 min read

In today’s world, where every brand is fighting for attention, video has become the single most powerful way to connect with customers. Text and images still have their place, but if you want your message to land, get shared, and convert, video is the answer.

Here are five key reasons why video marketing matters—and how it can grow your business.

Video gets shared. Studies show that video is 12 times more likely to be shared than text and images combined. That’s organic exposure for your business without spending a dollar on ads.
Video increases conversions. Landing pages with video convert over 78% better than those without. A well-structured video can make the difference between a visitor scrolling past—or becoming a paying customer.
Video boosts SEO. Websites with video are 53% more likely to rank on the first page of Google. If you want to be found online, video is one of the smartest tools you can invest in.
Video builds trust. When I committed to posting videos full-time five years ago, our business tripled. I’ve had companies from Geneva, Sweden, Singapore, Canada, and more reach out simply because they saw one of our videos. That’s the power of being seen and trusted before you’ve even met a potential client.
Video saves time and scales your message. Instead of explaining your services over and over, a single video can do it for you—thousands of times. It’s like having a salesperson who works 24/7, delivering a consistent message that never gets tired.

Now, not all videos are created equal. A common mistake businesses make is hiring a videographer to create something “beautiful.” The problem? Beautiful doesn’t always sell. A video without the right script won’t take your customer on a journey or give them a reason to buy. That’s where strategy and messaging become just as important as lights and cameras.

That’s why when we work with businesses, we don’t just shoot—we help craft the message.

From short clips for social media to landing page explainers, brand videos, and even educational content, we make sure your videos look great and actually convert.

If you’re ready to take your business to the next level with professional, strategy-driven videos, shoot me a message at trevorambrose.com/contact-us.

Let’s create a video that not only looks good—but grows your business.