HOW TO WRITE ANY SPEECH

Read below to see how you can write any speech

Public speaking is a powerful tool in the arsenal of any sales professional. Whether you’re pitching a product, presenting to clients, or addressing a crowd at an industry event, the ability to craft and deliver an effective speech is a skill that can elevate your success. In this guide, we’ll explore the key steps to writing a speech that not only captures attention but also persuades and inspires action.

Step 1: Understand Your Audience

Knowing your audience is the cornerstone of writing any speech. Consider demographics, interests, and challenges. If you’re addressing potential clients, understand their pain points and aspirations. For a diverse audience, find common ground. Tailor your language and examples to resonate with them, creating a sense of connection and engagement.

Step 2: Use the Right Tone

The tone of your speech sets the atmosphere and determines how your message is received. Consider the nature of your audience and the occasion. In sales, maintaining a professional yet approachable tone is often effective. If you’re addressing a corporate audience, a more formal tone might be suitable. However, if your audience is less formal or you’re delivering a motivational speech, a conversational and enthusiastic tone can be engaging. Striking the right balance ensures your message resonates authentically with your listeners.

Step 3: Write Your Body First

Before crafting your introduction or conclusion, focus on developing the body when you write any speech. This is where your key points and supporting details reside. Start by outlining the main ideas you want to convey. Each key point should have its own section, supported by relevant data, examples, or anecdotes. By solidifying your content first, you establish a clear framework for your speech. This approach also helps maintain a logical flow, ensuring that your audience can easily follow and comprehend your message. Once the body is strong, crafting an impactful introduction and conclusion becomes a more seamless process.

Step 4: Craft a Compelling Opening

Your opening sets the tone for the entire speech. A compelling start grabs attention and establishes interest. Consider starting with a vivid anecdote related to your topic, a surprising statistic, or a thought-provoking question. The key is to pique curiosity and make your audience eager to hear more. The opening of  is the moment where you set the tone for the rest of your speech or presentation. Whatever you do, just don’t start with a joke (see video below if you’d like to know why).

Step 5: Practicing and Adapting

Practice is essential for a polished delivery. Rehearse your speech multiple times, focusing on tone, pace, and body language. Practice in front of a mirror or record yourself to identify areas for improvement. Additionally, be prepared to adapt to the environment. Familiarise yourself with the venue and equipment, you want to minimise the amount of surprises that could occur when you present. You could write any speech, but if you’re not prepared for when you present, it could all fall apart. Our online video course is perfect for learning how to write any speech, start to finish.

Mastering the art of speechwriting is a valuable skill for anyone in sales and public speaking. By understanding your audience, defining your purpose, and following these key steps, you can craft speeches that resonate, persuade, and leave a lasting impact. With practice and dedication, you’ll become a more confident and effective communicator in any setting, and capable of writing any speech.

Watch the video below to see Trevor elaborate on how to write any speech:

Follow Trevor on his socials

Be the first to know any new tips and techniques to increase your public speaking and sales skills.

Youtube

Instagram

Linkedin