Most leadership frustrations come down to one thing: not knowing what's actually causing the underperformance. The GWC framework gives you a simple way to find out. Three questions — Do they get it? Do they want it? Are they competent? — scored out of ten. The pattern tells you exactly what conversation needs to happen next. And before you apply it to your team, apply it to yourself.

Feedback doesn’t have to be awkward. Learn how to give and receive it effectively, separate fact from emotion, and use it to grow personally and professionally.