Most salespeople think the goal of a sales conversation is to get to the number as fast as possible. The client asks, you answer, and then you either win the deal or you don’t. Simple, right? Not quite. Jumping to price too early is one of the most common mistakes in sales, and it’s costing people deals they should be winning. Here’s why it happens, and what to do instead. Why we rush to price When a client asks “how much does this cost?”, most salespeople feel pressure to an