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Write Successful Stories in 6 Simple Steps

Trevor Ambrose Public Speaking Presentation Sales Training Successful Stories Article

Write Successful Stories in 6 simple steps

Storytelling is an art form that transcends cultures and generations. It has the power to captivate, inspire, and convey messages in a way that facts and figures alone simply cannot. In the realms of sales and public speaking, a well-crafted story can be the difference between a forgettable presentation and one that leaves a lasting impact. In this guide, we’ll explore six essential steps to mastering the art of successful storytelling.

Step 1: Make it Visual

The human brain is wired to process visual information more effectively than text or numbers. When crafting your story, strive to create vivid mental images for your audience. Describe scenes, characters, and actions in a way that allows listeners follow and engage with your story as it unfolds. For instance, instead of saying “Our product increased sales,” paint a picture with, “Imagine a bustling store, shelves stocked with our product, and customers eagerly making their purchases.”

Step 2: Make it Emotional

Emotions are the driving force behind decision-making. To truly connect with your audience, tap into their feelings. Share stories that evoke empathy, joy, or even a touch of nostalgia. Whether it’s about overcoming a challenge or a job well done, fill your story with genuine emotion. When your audience feels a connection, they’re more likely to remember and resonate with your message.

Step 3: Make it Accessible

Great storytelling should be inclusive. Ensure that your narrative is easily relatable to your audience. Avoid jargon or technical terms that might alienate listeners. Instead, use language and examples that everyone can understand. Consider your audience’s background, experiences, and interests. A story that resonates universally will have a far-reaching impact.

Step 4: Make it Human

People connect with people, not faceless entities. Introduce relatable characters into your story. Whether it’s a customer who benefited from your product or a team member who went above and beyond, humanise the narrative. Personal experiences and interactions add authenticity and make your story memorable.

Step 5: Make it Interactive

Engagement is key to a successful story. Encourage your audience to participate actively. Pose thought-provoking questions, use rhetorical devices, or even incorporate multimedia elements to draw them into the narrative. This interaction not only maintains interest but also solidifies the impact of your message.

Step 6: Use a Call to Action

Every story should have a purpose. Clearly articulate what action you want your audience to take after hearing your story. Whether it’s making a purchase, adopting a new perspective, or sharing your message, a compelling call to action guides your audience towards the desired outcome.

Mastering the art of storytelling is a powerful tool for anyone in sales or public speaking. By making your narrative visual, emotional, accessible, human, interactive, and actionable, you can leave a lasting impression on your audience. Remember, a great story doesn’t just give facts; it leaves a strong impression that stays with the audience even after the presentation is finished.

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Roy Walley
Roy Walley
20:56 21 Nov 23
Boyd S
Boyd S
12:05 21 Nov 23
Best sales psychologist in the World!
Alex Portelli
Alex Portelli
03:26 17 Nov 23
Tony Ewing
Tony Ewing
21:00 15 Nov 23
Great Telesales training from Trevor!! Thank you!
Mohammad Burhan Al Rashid
Mohammad Burhan Al Rashid
05:29 01 Nov 23
Trevor is an exceptional public speaking trainer, and I can't recommend him enough. I have had the opportunity to attend his training and his expertise, guidance and practical techniques were invaluable in helping me overcome my fear of public speaking and significantly improving my communication skills.
Shaun Manne
Shaun Manne
04:41 27 Sep 23
Trevor, your Psychology of Sales online training was fantastic! Id give 10 stars if i could. You definetly did your homework on everyone that was involved and included everybody and their business on a personal level throughout the 4 hours. I would 100% recommend everyone do this course if you'd like an edge over the competition. Thanks for a great day. PS I forgot to ask how much the microphone was! 😉
The Butels
The Butels
22:30 11 Sep 23
I attended Trevor's Telesales training yesterday and was Very happy with the course. Trevor was very knowledgeable, extremely well spoken, did not lose the group for a minute and went out of his way to help everyone on the course. I would not hesitate to recommend Trevor to anyone.#epicpublicspeaker
Bendpro
Bendpro
05:17 17 Aug 23
Trevor Ambrose was the keynote speaker for our 2023 Bendpro Team Day. His insights on teamwork and adopting a “green mindset” & staying “above the line” were eye-opening. This has transformed the team’s perspective for the better. Trevor’s presentation was thought-provoking and relevant to our needs. His stories are relatable, meaningful, and really show you that you can achieve anything you set your mind to. He kept our team engaged both in the presentation and in the activities. His training is priceless and as a company we would use his services again. Thank you for inspiring us to become a stronger unit. We look forward to applying what we learned in our daily work.
Nadine Freitag
Nadine Freitag
23:45 30 May 23
BGL has worked with Trevor a few times over the years and we highly recommend his workshop and online training for groups or individuals.The feedback was very positive and he has helped our employees feel more confident with public speaking and presentations.Thanks Trevor!
Fergus Pocock
Fergus Pocock
22:43 10 Mar 23
It was great to have the opportunity to join Trevor for one of his training courses in Belfast today 2023/03/10, I can fully recommend his training programs.Many thanks Trevor, regards Fergus.
Michael Taylor
Michael Taylor
16:28 10 Mar 23
Great content. Really practical advice and content that we can bring directly into our business. Trevor delivers a fun and practical classroom. Highly recommended
Gillies
Gillies
11:35 22 Feb 23
Trevor, thanks so much for yesterday's session, I must admit I am always a little skeptical of training in sales, there are so many different opinions about various methods and theories but your content was different, it was a real breath of fresh air. Thanks again.
Antonio Alegre
Antonio Alegre
04:00 07 Feb 23
Thank you Trevor Ambrose for such a great session last week at Hidrive. We thoroughly enjoyed your Sales Psychology training. Fantastic tips and lots of fun...We all got a lot out of it. Thoroughly Recomended your work. Cheers Antonio
Paul Lombard
Paul Lombard
18:34 15 Oct 22
I thoroughly enjoyed the session and can see how relevant the skills Trevor explains are for business, as well as everyday life. There are some simple changes to implement immediately, but otherwise a concerted effort is necessary, with much to work on. Working on these skills will improve oneself immensely. Trevor is truly a master and has a very relatable demeanor. I definitely recommend Trevor's course for marketing and sales, and will jump at another opportunity to learn more from him!
W H
W H
10:30 16 Sep 22
Completed Psychology of Sales course with Trevor yesterday, still processing the volume of great content. Excellent presenter, very engaging and informative, highly recommend to anyone looking to enhance their business and/or personal development. Thank you Trevor!
Janelle Doberstein
Janelle Doberstein
21:22 11 Aug 22
Super training. Trevor you were so captivating and have so much knowledge. I loved every second and look forward to what your training will bring to our companies in the future, once we put in place what we have learnt.
Tyler Barnes
Tyler Barnes
12:16 10 Aug 22
Cracking sales coach! Worked with Trevor for four hours and he has hugely helped build up the confidence of the sales team at our business. Working on soft skills and the psychology of selling has been massively helpful for us as a company, I can see us coming back for more.
Joel
Joel
21:28 14 Jul 22
Trevor was a fantastic speaker and teacher. I learned more in 4 hours with him then I have in hours and days of training with others.He is very positive and interacts with the people listening by getting them to answer questions , or get them to actually to the activity , not just have everyone watch. Highly recommend. Would love to do more courses with Trevor.
Ken Fooks
Ken Fooks
09:14 12 Jun 22
The Psychology of Sales Course was very instructive, enlightening, I found it confirmed what I am experiencing in a Sales role ,Dealing with customers on a daily basis.I will certainly look forward to more excellent content from Trevor.Trevor is an inspiration to all ,understanding the needs and feelings of a Person in a Sales role.Many Thanks Trevor and Team.Ken - SCVA.
Oz Donk
Oz Donk
07:26 05 Apr 22
Trevor is a very inspirational trainer in sales, and well worth attending any of his classes, or getting him into your business if you can. It's certainly not just "head knowledge" with Trevor.
Cameron Cavey
Cameron Cavey
00:45 25 Mar 22
Trevor's course was well presented and taught me alot about structure and presentation.Well worth doing his courses
Victoria Houen
Victoria Houen
05:47 08 Mar 22
Excellent, simple and clear information.Loved it. Learned so much.So many spice jars in my rack now 😉☺️
Jethro Buchner
Jethro Buchner
14:25 23 Sep 21
Very engaging and so many golden nuggets to take away and implement.
Jennae Evans
Jennae Evans
22:04 04 Aug 21
absolutely amazing coaching! super motivational and interesting to hear some new tactics... thanks trevor!
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