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How to write any speech

Trevor Ambrose Public Speaking Presentation Sales Training How To Write Any Speech

Read below to see how you can write any speech

Public speaking is a powerful tool in the arsenal of any sales professional. Whether you’re pitching a product, presenting to clients, or addressing a crowd at an industry event, the ability to craft and deliver an effective speech is a skill that can elevate your success. In this guide, we’ll explore the key steps to writing a speech that not only captures attention but also persuades and inspires action.

Step 1: Understand Your Audience

Knowing your audience is the cornerstone of writing any speech. Consider demographics, interests, and challenges. If you’re addressing potential clients, understand their pain points and aspirations. For a diverse audience, find common ground. Tailor your language and examples to resonate with them, creating a sense of connection and engagement.

Step 2: Use the Right Tone

The tone of your speech sets the atmosphere and determines how your message is received. Consider the nature of your audience and the occasion. In sales, maintaining a professional yet approachable tone is often effective. If you’re addressing a corporate audience, a more formal tone might be suitable. However, if your audience is less formal or you’re delivering a motivational speech, a conversational and enthusiastic tone can be engaging. Striking the right balance ensures your message resonates authentically with your listeners.

Step 3: Write Your Body First

Before crafting your introduction or conclusion, focus on developing the body when you write any speech. This is where your key points and supporting details reside. Start by outlining the main ideas you want to convey. Each key point should have its own section, supported by relevant data, examples, or anecdotes. By solidifying your content first, you establish a clear framework for your speech. This approach also helps maintain a logical flow, ensuring that your audience can easily follow and comprehend your message. Once the body is strong, crafting an impactful introduction and conclusion becomes a more seamless process.

Step 4: Craft a Compelling Opening

Your opening sets the tone for the entire speech. A compelling start grabs attention and establishes interest. Consider starting with a vivid anecdote related to your topic, a surprising statistic, or a thought-provoking question. The key is to pique curiosity and make your audience eager to hear more. The opening of  is the moment where you set the tone for the rest of your speech or presentation. Whatever you do, just don’t start with a joke (see video below if you’d like to know why).

Step 5: Practicing and Adapting

Practice is essential for a polished delivery. Rehearse your speech multiple times, focusing on tone, pace, and body language. Practice in front of a mirror or record yourself to identify areas for improvement. Additionally, be prepared to adapt to the environment. Familiarise yourself with the venue and equipment, you want to minimise the amount of surprises that could occur when you present. You could write any speech, but if you’re not prepared for when you present, it could all fall apart. Our online video course is perfect for learning how to write any speech, start to finish.

Mastering the art of speechwriting is a valuable skill for anyone in sales and public speaking. By understanding your audience, defining your purpose, and following these key steps, you can craft speeches that resonate, persuade, and leave a lasting impact. With practice and dedication, you’ll become a more confident and effective communicator in any setting, and capable of writing any speech.

Watch the video below to see Trevor elaborate on how to write any speech:

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Trevor Ambrose
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Roy Walley
Roy Walley
20:56 21 Nov 23
Boyd S
Boyd S
12:05 21 Nov 23
Best sales psychologist in the World!
Alex Portelli
Alex Portelli
03:26 17 Nov 23
Tony Ewing
Tony Ewing
21:00 15 Nov 23
Great Telesales training from Trevor!! Thank you!
Mohammad Burhan Al Rashid
Mohammad Burhan Al Rashid
05:29 01 Nov 23
Trevor is an exceptional public speaking trainer, and I can't recommend him enough. I have had the opportunity to attend his training and his expertise, guidance and practical techniques were invaluable in helping me overcome my fear of public speaking and significantly improving my communication skills.
Shaun Manne
Shaun Manne
04:41 27 Sep 23
Trevor, your Psychology of Sales online training was fantastic! Id give 10 stars if i could. You definetly did your homework on everyone that was involved and included everybody and their business on a personal level throughout the 4 hours. I would 100% recommend everyone do this course if you'd like an edge over the competition. Thanks for a great day. PS I forgot to ask how much the microphone was! 😉
The Butels
The Butels
22:30 11 Sep 23
I attended Trevor's Telesales training yesterday and was Very happy with the course. Trevor was very knowledgeable, extremely well spoken, did not lose the group for a minute and went out of his way to help everyone on the course. I would not hesitate to recommend Trevor to anyone.#epicpublicspeaker
Bendpro
Bendpro
05:17 17 Aug 23
Trevor Ambrose was the keynote speaker for our 2023 Bendpro Team Day. His insights on teamwork and adopting a “green mindset” & staying “above the line” were eye-opening. This has transformed the team’s perspective for the better. Trevor’s presentation was thought-provoking and relevant to our needs. His stories are relatable, meaningful, and really show you that you can achieve anything you set your mind to. He kept our team engaged both in the presentation and in the activities. His training is priceless and as a company we would use his services again. Thank you for inspiring us to become a stronger unit. We look forward to applying what we learned in our daily work.
Nadine Freitag
Nadine Freitag
23:45 30 May 23
BGL has worked with Trevor a few times over the years and we highly recommend his workshop and online training for groups or individuals.The feedback was very positive and he has helped our employees feel more confident with public speaking and presentations.Thanks Trevor!
Fergus Pocock
Fergus Pocock
22:43 10 Mar 23
It was great to have the opportunity to join Trevor for one of his training courses in Belfast today 2023/03/10, I can fully recommend his training programs.Many thanks Trevor, regards Fergus.
Michael Taylor
Michael Taylor
16:28 10 Mar 23
Great content. Really practical advice and content that we can bring directly into our business. Trevor delivers a fun and practical classroom. Highly recommended
Gillies
Gillies
11:35 22 Feb 23
Trevor, thanks so much for yesterday's session, I must admit I am always a little skeptical of training in sales, there are so many different opinions about various methods and theories but your content was different, it was a real breath of fresh air. Thanks again.
Antonio Alegre
Antonio Alegre
04:00 07 Feb 23
Thank you Trevor Ambrose for such a great session last week at Hidrive. We thoroughly enjoyed your Sales Psychology training. Fantastic tips and lots of fun...We all got a lot out of it. Thoroughly Recomended your work. Cheers Antonio
Paul Lombard
Paul Lombard
18:34 15 Oct 22
I thoroughly enjoyed the session and can see how relevant the skills Trevor explains are for business, as well as everyday life. There are some simple changes to implement immediately, but otherwise a concerted effort is necessary, with much to work on. Working on these skills will improve oneself immensely. Trevor is truly a master and has a very relatable demeanor. I definitely recommend Trevor's course for marketing and sales, and will jump at another opportunity to learn more from him!
W H
W H
10:30 16 Sep 22
Completed Psychology of Sales course with Trevor yesterday, still processing the volume of great content. Excellent presenter, very engaging and informative, highly recommend to anyone looking to enhance their business and/or personal development. Thank you Trevor!
Janelle Doberstein
Janelle Doberstein
21:22 11 Aug 22
Super training. Trevor you were so captivating and have so much knowledge. I loved every second and look forward to what your training will bring to our companies in the future, once we put in place what we have learnt.
Tyler Barnes
Tyler Barnes
12:16 10 Aug 22
Cracking sales coach! Worked with Trevor for four hours and he has hugely helped build up the confidence of the sales team at our business. Working on soft skills and the psychology of selling has been massively helpful for us as a company, I can see us coming back for more.
Joel
Joel
21:28 14 Jul 22
Trevor was a fantastic speaker and teacher. I learned more in 4 hours with him then I have in hours and days of training with others.He is very positive and interacts with the people listening by getting them to answer questions , or get them to actually to the activity , not just have everyone watch. Highly recommend. Would love to do more courses with Trevor.
Ken Fooks
Ken Fooks
09:14 12 Jun 22
The Psychology of Sales Course was very instructive, enlightening, I found it confirmed what I am experiencing in a Sales role ,Dealing with customers on a daily basis.I will certainly look forward to more excellent content from Trevor.Trevor is an inspiration to all ,understanding the needs and feelings of a Person in a Sales role.Many Thanks Trevor and Team.Ken - SCVA.
Oz Donk
Oz Donk
07:26 05 Apr 22
Trevor is a very inspirational trainer in sales, and well worth attending any of his classes, or getting him into your business if you can. It's certainly not just "head knowledge" with Trevor.
Cameron Cavey
Cameron Cavey
00:45 25 Mar 22
Trevor's course was well presented and taught me alot about structure and presentation.Well worth doing his courses
Victoria Houen
Victoria Houen
05:47 08 Mar 22
Excellent, simple and clear information.Loved it. Learned so much.So many spice jars in my rack now 😉☺️
Jethro Buchner
Jethro Buchner
14:25 23 Sep 21
Very engaging and so many golden nuggets to take away and implement.
Jennae Evans
Jennae Evans
22:04 04 Aug 21
absolutely amazing coaching! super motivational and interesting to hear some new tactics... thanks trevor!
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